A brand for explorers and adventurers. For those who seek more and are not satisfied with what they already know and what is recommended to them. Sin Mapa is a declaration of freedom and curiosity. The mezcal for those who never tire of discovering, even if it's in their neighbourhood bar.

To create a mezcal brand that would hark back to its origins, but whose design would not fall into typical Mexican clichés. At the same time, a brand that stood out in its category with a premium design, but didn’t feel excessively expensive or unattainable. We aimed to develop a straightforward and sincere communication strategy, which would help convey innovation without straying from the Oaxacan essence of the brand.