A packaging and branding solution that not only stood out on shelves but also effectively engaged with children, turning a potentially stressful experience into a playful and positive one.

Developing branding and packaging for a lice treatment shampoo targeting children posed unique challenges. The primary hurdle was to transform the experience of combating lice into something non-traumatic and enjoyable for kids. Creating a monster-themed concept that portrays the lice as adversaries conquered by a friendly monster required innovative thinking. Ensuring that the wordmark and the bottle design effectively communicated the concept of a playful and approachable monster while maintaining the essence of an anti-lice product was a creative challenge. Striking the right balance between fun, approachability, and the product's efficacy presented a design and branding challenge.